{"id":743,"date":"2023-05-01T14:25:59","date_gmt":"2023-05-01T14:25:59","guid":{"rendered":"http:\/\/frederickempaga.com\/shop\/the-ultimate-guide-to-google-data-studio-in-2020\/"},"modified":"2023-05-01T14:25:59","modified_gmt":"2023-05-01T14:25:59","slug":"the-ultimate-guide-to-google-data-studio-in-2020","status":"publish","type":"post","link":"https:\/\/frederickempaga.com\/shop\/the-ultimate-guide-to-google-data-studio-in-2020\/","title":{"rendered":"The Ultimate Guide to Google Data Studio in 2020"},"content":{"rendered":"
\n \"Google <\/a>\n<\/div>\n

Google Data Studio is now Google Looker Studio, and it’s making data reporting<\/a> even more accessible, visual, and impactful than before. The new interface, features, and functionality have some serious advantages when it comes to visualizing competitive data insights.<\/p>\n

<\/h3>\n

Google Data Studio is now Google Looker Studio, and it’s making data reporting<\/a> even more accessible, visual, and impactful than before. The new interface, features, and functionality have some serious advantages when it comes to visualizing competitive data insights.<\/p>\n

<\/h3>\n

In this guide, we’ll introduce some of the coolest, newest features of the platform to get you ramped up quickly. We’ll also walk you through the most notable changes between Google Data Studio and Google Looker Studio.<\/p>\n

\"\u2192<\/a> <\/p>\n

Pro Tip: <\/em><\/strong>Even with the major overhaul, Google Looker Studio is still entirely free and accessible to all (even if you don\u2019t have any data of your own!)\u2014 that means you can follow along with this tutorial <\/em>in real-time<\/em><\/a>. <\/em><\/p>\n<\/p>\n

With Looker Studio, you can create custom dashboards, reports, and visualizations to gain insights into your business operations. The platform offers a wide range of data connectors and report templates, allowing you to interpret data from various sources.<\/p>\n<\/p>\n

1. Log into Looker Studio<\/h3>\n

To log in to Looker Studio<\/a>, you\u2019ll need a Google account \u2014 I recommend using the same one as your Analytics, Search Console, and\/or Google Ads account.<\/p>\n

After logging in, you\u2019ll land on a page displaying your most recent Looker Studio reports.<\/p>\n

2. Explore the Looker Studio Dashboard<\/h3>\n

\"How<\/a><\/p>\n

If you\u2019ve used Google Docs, Sheets, or Drive before, this dashboard should look pretty familiar. In the center, you have the option to start a blank report, start a tutorial, or see report templates. To the left, you’ll see a column that houses several tabs including Reports, Shared with me, Owned by me, Trash, and Templates. At the top, you’ll see three more tabs: Reports, Data sources and explorer.<\/p>\n

Let’s go over each of these tabs in detail.<\/p>\n

Reports<\/h4>\n

Here\u2019s where you can access all of your reports (equivalent to a workbook in Tableau or Excel).<\/p>\n

To create a report in Google Looker Studio:<\/p>\n