{"id":753,"date":"2023-05-01T14:26:03","date_gmt":"2023-05-01T14:26:03","guid":{"rendered":"http:\/\/frederickempaga.com\/shop\/wendys-took-nationalroastday-to-tiktok-did-it-bring-the-heat\/"},"modified":"2023-05-01T14:26:03","modified_gmt":"2023-05-01T14:26:03","slug":"wendys-took-nationalroastday-to-tiktok-did-it-bring-the-heat","status":"publish","type":"post","link":"https:\/\/frederickempaga.com\/shop\/wendys-took-nationalroastday-to-tiktok-did-it-bring-the-heat\/","title":{"rendered":"Wendy’s Took #NationalRoastDay to TikTok \u2014 Did It Bring the Heat?"},"content":{"rendered":"
\n \"Wendy's <\/a>\n<\/div>\n

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot\u2019s media team.\u00a0<\/em><\/p>\n

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot\u2019s media team. <\/em><\/p>\n

Wendy\u2019s has been serving up sass on social media since 2017.<\/p>\n

It all started on Twitter. After the official Twitter account of Mcdonald’s mistakenly shared a tweet with typos, Wendy\u2019s quote tweeted the post saying, \u201cWhen the tweets are as broken as the ice cream machine.\u201d<\/p>\n

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When the tweets are as broken as the ice cream machine. https:\/\/t.co\/esdndK1iFm<\/a><\/p>\n

\u2014 Wendy’s (@Wendys)
\n November 24, 2017<\/a>\n <\/p><\/blockquote><\/div>\n<\/div>\n

The success of this tweet marked the beginning of a new social media strategy for the fast food chain \u2014 roasting other accounts.<\/p>\n

Wendy\u2019s first National Roast Day was in 2018. Twitter users could drop a Tweet asking to be roasted and the official Wendy\u2019s account would counter with a ruthless response. No Twitter account was safe, and the made-up social media holiday became an annual affair that was a massive success.<\/p>\n

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Finally! A place for men to feel safe online. #NationalRoastDay<\/a><\/p>\n

\u2014 Wendy’s (@Wendys)
\n February 11, 2021<\/a>\n <\/p><\/blockquote><\/div>\n<\/div>\n

In 2022, National Roast Day generated over 130 million impressions<\/a> in a matter of hours and made Wendy\u2019s an instant trending topic on Twitter.<\/p>\n

This year, Wendy\u2019s moved National Roast Day from Twitter to TikTok, turning it into a three-day event from April 12-14  (previously, it was limited to 24 hours). To participate, TikTok users posted videos asking Wendy\u2019s to roast them. The official Wendy\u2019s account then responded with stitched videos delivering roasts from an animated \u201cWendy.\u201d<\/p>\n

If the comment section was any indication, this year\u2019s roast didn\u2019t bring the heat.<\/p>\n

Under the roast videos, comparisons to the company\u2019s previous roasts on Twitter were frequently mentioned. Users left comments such as:<\/p>\n